Document Type

Article

Publication Date

8-2028

Abstract

This study examines the impact of AI-visual inclusivity on customer engagement through the mediating effect of business sustainability in the luxury fashion industry. A primary quantitative study was conducted on 300 people, specifically luxury fashion consumers, living in Egypt, and the data was analysed via Structural Equation Modelling (SEM) to validate the proposed relationships. 
The findings revealed that there is a positive relationship between AI visual inclusivity and customer engagement, and business sustainability strengthens that relationship via significant partial mediation. This adds to the already growing field of AI and shows how to effectively integrate AI into marketing strategies without compromising the brand-customer relationship. AI visuals should be used with proper training and bias elimination to achieve genuine inclusivity.
 Furthermore, this approach enhances the perceived sustainability of businesses, particularly in the social and cultural dimensions. This unified framework is intended for brands aiming to employ AI communication successfully. This paper presents future research recommendations to further strengthen this area and addresses the still existing gaps.

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The paper avaible online from October 2026.

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