Document Type

Article

Publication Date

2015

Abstract

The main purpose of this study is to explore external variables

that influence perceived usefulness and perceived ease of use and in

turn influence the behaviour intentions of e-travel sites in Egypt. The

study is based on the original TAM constructs and postulated

relationships. The study hypothesized that four external variablesrelevant

information content, information quality, functionality and

perceived risk of e-travel sites influence perceptions of usefulness and

ease of use, which in turn affect behavioural intention to use the site.

The findings of this study contribute to enriching our understanding of

how tourists evaluate e-travel sites and the factors affecting their

decisions to use it in Egypt. Eventually, developing high-quality etravel

sites will not only improve the tourist’s knowledge and

experience of the destination, but also enhance its innovative and

creative image among potential and actual tourists.

Download

Included in

Marketing Commons

Share

COinS