Branding Museum: Framework for Integrating Interactive Display Techniques Through Movies

Document Type

Conference Proceeding

Publication Date

2020

Abstract

Since the 20th century, museums are a vital aspect in the country which create a strong cultural identity, improving the economy through raising the tourism rates, providing source of learning, and sense of place for visitors. The roles of the museums were shifted from being just preserving artifacts and monuments in glass boxes to be an interactive educational tool where visitors are attracted more to lively museums that convert them from consumers to active participants. In the light of this role, some movies started to integrate museums leading to new attraction magnet that leads to cinema growth. As an interactive tool in cinema, IMax started to increase allowing people to engage in this experience virtually. Branding museums through movies is one of the innovative applications of smart technologies used lately causing the cities to be much stronger, improve resources allocation, strengthen communication and social cohesion. Museums integration in movies affect the emotions and visual perception of watchers that consequently increase their willing to visit museum. The aim of this research is to design a framework to integrate the movies and interactive display techniques for branding museum to enhance visitor’s engagement and experience. This research will pass through qualitative method which is based on analyzing the museums integrated in movies and its relationship with the display techniques and the visitor’s engagement. This guideline should enhance the museum’s experience and enhance visitor’s engagement

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