Developing a Theory of Ubiquitous Marketing Research: Combining Ideology And Methodology of Marketing
Document Type
Article
Publication Date
2012
Abstract
This paper aims to propose a theory of ubiquitous marketing research. To that end, the paper develops a synergistic integration of the postulates, pathways and ends of the ideology and methodology of marketing research in order to make the scientific truth of the marketing research discipline uniquely universal through getting over its perpetuation, generalization and globalization hurdles of time, place and culture. These research endeavors should be expected to signposting a blueprint of genuine ubiquitous science of marketing research.
Recommended Citation
Kortam, Wael Prof.; Mahrous, Abeer; and Attia, Sama, "Developing a Theory of Ubiquitous Marketing Research: Combining Ideology And Methodology of Marketing" (2012). Business Administration. 216.
https://buescholar.bue.edu.eg/bus_admin/216