Empirical Analysis of a Generalized Darwinism Triggered Theory of Evolutionary Marketing Research

Document Type

Article

Publication Date

5-25-2020

Abstract

The main importance of this research lies at contribution to theory development in marketing research. as argued by the conceptual framework marketing need to improve its scientific credentials as an academic discipline to which the three main streams of this research will aim to make a significant improvement of marketing as a science; The dependent variable which is nom- linear marketing agenda is argued to improve the integration academic understanding of marketing phenomena insights and outlook, configuring and devising generalized Darwinism as an independent variable and evolutionary marketing research as an intervening variable should be expected to help in reflecting a new understanding of how the marketing research process can considerably boost the scientific status of marketing through full filling the above indicated non- linear marketing agenda, and this research is also interested on the marketing practice level to help in bridging the gap between marketing theory and practice. The reconciliation essence of non- linear marketing should create streams of marketing research that probably comply, revisit and blur marketing boundaries to create more advanced, yet down-to-earth marketing knowledge. Using the philosophy of generalized Darwinism and evolutionary marketing research are argued by this research to accomplish significantly high level of relevant and applicability leading to a more practice-theory of non-linear marketing.

Link to Full Text

Share

COinS