Knowledge-Based Marketing for Social Innovation in Post-Revolution Egyptian Higher Education Marketing Environment – Founding Cairo University Social Innovation Center (CUSIC)
Document Type
Article
Publication Date
2014
Abstract
The purpose of this paper is to demonstrate how knowledge based marketing as a conceptual framework to achieve social innovation at Egyptian universities. The paper proposed founding a social innovation center that will seek to integrated multidisciplinary research, integral education and innovative community service. Research propositions argue how can the principles and tools of knowledge-based marketing can be used to create knowledge through research on burring social issues and use education to develop innovators through the acquisitions of this knowledge and apply this knowledge creatively to address this burning issues.
Recommended Citation
Kortam, Wael Prof. and Gad, Ghada, "Knowledge-Based Marketing for Social Innovation in Post-Revolution Egyptian Higher Education Marketing Environment – Founding Cairo University Social Innovation Center (CUSIC)" (2014). Business Administration. 254.
https://buescholar.bue.edu.eg/bus_admin/254