Polarization of Marketing Theory: Fueling the Quest for Scientific Marketing Truth

Authors

Wael Kortam Prof., The British University in EgyptFollow

Document Type

Editorial

Publication Date

2012

Recommended Citation

Kortam W (2012) Polarization of Marketing Theory: Fueling the Quest for Scientific Marketing Truth. J Account Mark 1:e102. doi: 10.4172/2168-9601.1000e102