The Role of Regional Media in Shaping Political Awareness of Youth: Evidence from Egypt

Document Type

Article

Publication Date

12-2019

Abstract

This is an exploratory study that aims to answer the question of whether and to what extent regional media are influential in shaping political awareness and its role in influencing public opinion, especially that of young people. We examined regional media in Egypt, more precisely in the Suez Canal Region. To ensure the validity of our results, we deployed a number of different data collection methods: the collection, analysis, and integration of quantitative and qualitative research. The results reveal that regional media have the potential to contribute effectively in raising youths' political awareness of the public policy‐making process. The recommendations specified are the elimination of red tape, governmental bureaucracy, and centralization in the management of regional radio and television is required; also necessary are financial independence and the restructuring of the organizational hierarchy of all state‐run regional media.

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